Unfortunately, for once in the legal community, the answer is: it depends. As mentioned earlier, you need to research your target audience and understand where your customers spend their time online.
To help you get started, here are some typical marketing channels:
- Online lawyer directories (other than the bar) such as Alexia or Justified
- Marketing on social media (LinkedIn, Facebook, and Twitter in particular)
- Specialized matchmaking platforms
Marketing lawyers in comrade digital marketing agency for example online is competitive, and costs can add up quickly. You must be selective and strategic and start small before expanding into multiple channels. That’s why until a certain amount of traffic is reached on your profile.
Create An SEO-Focused Law Firm Website (The Goal Is To Convert)
Unlike directory listings or social media profiles, your website is an asset that belongs to you and is essential for your credibility – a client who searches for you online and finds a bar registration but no website. Will potentially never find your contact.
Your website is critical to your brand and that of your firm. This is where potential customers will find information about your employees, references, accomplishments, and services you offer. Search Engine Optimization (SEO) like in divorce lawyer marketing is essential to get found in search results and drive organic (free) traffic to your law firm. This is a thriving and competitive area of law firm digital marketing, with entire agencies focusing solely on SEO for law firms. Start by sticking to the basics, and you’ll be halfway there:
Ensure Your Website Is Easy To Read, Navigate And Clear.
Include target keywords that you want to be found for across your entire site (e.g., “personal injury attorney”).
Write informative content like blog posts to show customers your expertise.
Your profile page will be highlighted. You can also highlight your articles on our Blog to optimize your online presence. In addition to attracting visitors to your site, you need to turn them into paying customers. Convince customers to hire you by presenting them with professional reviews, images, and texts and giving them a clear idea of what they can expect regarding services and prices. Make it easy for customers to engage you by providing your contact information and clear calls to action throughout your website (e.g., “contact us” or at “
Measure The Success Of Your Digital Marketing Strategy
Once you have written down key information about your target customers, goals, success measures, channels to invest in, and areas for improvement for your website, regularly check that everything is working.
Various online tools will tell you where new clients are coming from, allowing you to determine which channels to invest more in and which ones you should ditch in your law firm’s online marketing strategy. The most classic (and essential): is Google Analytics.
Your law firm’s digital marketing strategy should be a living and dynamic document. Modify it as needed to ensure you get a good ROI from your digital marketing spend.